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Producers give people thousand dollars and look closely at how they spend the money. Viewers will witness practically endless ways of spending thousand dollars and how different people value different things.
Le Grand Blond avec un show sournois was a Québecoise late night comedy television show presented by Marc Labrèche, shown from 2001 to 2003 on TVA. It was from this talk show that the idea of the show Le Cœur a ses raisons, a parody of American soaps, was born. The show was produced by Dominique Chaloult for the production company Zone 3.